MAKASSAR (ISL News) - PT Pelabuhan Indonesia (Persero) Regional 4 continues to strengthen its corporate communications capacity amidst the increasingly dynamic challenges of the port industry, through the "2026 Public Relations Forum" which will take place over two days, Wednesday-Thursday (May 20-21, 2026) in Makassar.
This annual activity was attended by Public Relations Function Executors from all branches within Pelindo Regional 4, and was also attended by Public Relations representatives from Regional 1, Regional 2, and Regional 3, as well as Public Relations from all Pelindo Subholdings who were present as observers.
President Director of PT Pelabuhan Indonesia (Persero), Achmad Muchtasyar, said that the current function of public relations is no longer merely to convey company information, but also plays a role as a strategic partner in maintaining the company's reputation and business sustainability.
"In this era of open information and the rapid flow of digitalization, Public Relations is required to deliver fast, accurate, adaptive, and impactful communications. Therefore, improving the competency and capacity of Public Relations personnel is a crucial part of supporting Pelindo's transformation," said Achmad Muchtasyar.
On that occasion, the President Director of Pelindo also emphasized the strategic importance of the public relations function in building reputation, maintaining public trust, and strengthening the company's image.
Meanwhile, Executive Director 4 of Pelindo Regional 4, Abdul Azis, said that the forum was a space for collaboration and consolidation of Pelindo's Public Relations personnel to strengthen the quality of company communications on an ongoing basis.
"This Public Relations Forum provides a platform for sharing knowledge, experiences, and communication strategies across regions and subholdings. We hope all participants will be able to implement the knowledge and insights gained to deliver more measurable and credible corporate communications, positively impacting Pelindo's image," said Abdul Azis.
According to him, the presence of PR representatives from all regions and subholdings demonstrates a shared commitment to building corporate communication standards that are increasingly professional, adaptive, and aligned with Pelindo's business transformation.
On the first day of the forum, participants received competency strengthening through material entitled Strategic Public Relations related to the concept of measuring communication effectiveness and also its real application in company communication activities.
On the second day, participants received material related to the Role of Social Media in Corporate Image and Branding, which discussed corporate social media management strategies amidst changing public behavior and the development of digital platforms. In addition, participants also received material on Public Information Disclosure presented by representatives of the Central Information Commission and the South Sulawesi Information Commission.
Through this forum, Pelindo Regional 4 hopes that the public relations function in all work areas can be more responsive in facing the dynamics of public communication, while also being able to strengthen the company's relationship with the media, stakeholders, and the wider community.
(ISL News Editorial Team/Pelindo Regional 4 Public Relations).
