
SEMARANG INDONESIA (ISL News) – Kementerian BUMN RI, successfully held a workshop themed “Communication Through Social Media with AI Optimization” at Khas Hotel, Semarang, on 1-2 February 2025. This workshop was attended by 124 participants from various regions in Indonesia, including Semarang, Yogyakarta, and Jakarta, consisting of communication-related staff, influencers, and SOE Social Media Rangers.
This workshop was held with the aim of improving the competence of BUMN employees in communicating with the public, both through social media and directly. In line with the statement of the Minister of BUMN, Erick Thohir, regarding the importance of effective, accurate and beneficial communication for the public. "I must emphasize again that when talking about communication and sustainability, of course the most important thing is trust. It is impossible for us to communicate well if trust is low, it is impossible for us to carry out good sustainability but are not trusted," said the Minister of BUMN. This statement reflects the importance of trust as the main foundation in every communication effort carried out by BUMN.
As an institution with a large social impact, BUMN must ensure that information about their programs can be reached by all levels of society. This is where the role of all employees and social media becomes very important as an effective communication channel to convey messages to a wider audience.
In this workshop, participants had the opportunity to learn from expert speakers, such as Arya Sinulingga (Special Staff of the Minister of SOEs, Putri Violla (Spokesperson of the Ministry of SOEs), who spoke about the importance of communication and effective communication techniques. In addition, Tommy Teja and Reynaldi Francoise were also present to provide insight into the use of AI technology in content creation. Participants were trained to utilize AI to accelerate the creation of more interesting and relevant content, so that the message conveyed can be more easily understood by the public.
"Through this workshop, we ask BUMN to the smallest unit to take responsibility for corporate communication, including the role of BUMN for the people and public literacy," said Arya Sinulingga, Special Staff of the Minister of BUMN. In this context, AI technology is a very effective tool in strengthening BUMN communication, which in turn can support social goals and public literacy.
The workshop is also equipped with direct practice using AI, as well as site visits to Pelindo and Bulog. Participants are given the opportunity to learn the application of communication in the field, especially related to content creation using AI. Through this practical experience, it is hoped that participants can implement new ways to convey more effective messages to the public.
With this workshop, the Ministry of SOEs hopes to improve the effectiveness of communication across all SOE work units, which in turn will strengthen public literacy regarding the role and contribution of SOEs in the country's social and economic development.
(ISL News Editorial Team/Corcom Pelindo Pusat/email: islnewstv@gmail.com).